About

redLinks helps professional services firms develop their business, offering practical advice for the formulation and achievement of goals.

redLinks is managed by Fiona Donnelly, a Scot who has spent most of her time since 1995 in Hong Kong.

As an accountant turned marketer, Fiona brings a unique, commercial perspective to marketing and client relationships.

Since 1995, in Hong Kong...

Arrived in Hong Kong jobless and soon started with KPMG, in a technical communications role.

Moved to InvestUK (as was) as regional marketing manager, followed by a large Asian law firm as China business development manager.

Enjoyed the best timed sabatical ever - while Hong Kong suffered SARS, Fiona enjoyed a season skiing in the French Alps, backpacking in Myanmar, some charity work...

Returned to Hong Kong to set up business. redLinks has served InvestHK of the Hong Kong Government, an agency of the Scottish Government, several PR firms, a regional training company, a tech company and other SMEs.

Before Hong Kong, in Scotland...

Graduated with a degree in accounting and marketing from Strathclyde University in 1990.

Trained with Coopers and Lybrand (as was) and qualified as chartered accountant in 1993 and moved into business development team.

Decided to see the world and headed to Hong Kong as a backpacker in 1995.

Happily got stuck there!